Activism, Memetics, & Optics
Figuring Out What Works
Note: This page is a work in progress. It takes time to write stuff.
1. The Nature of Activism
Most people’s ideas on effective activism are compromised by moral judgments and unrealistic expectations. The goal of this document is to detail a theory of memetics and activism. We will also explain which strategies work and don’t work.
See: Essays Analyzing Memetics.
Activism is essentially about building effective memetics for motivating people to make real world changes. Memetics is to free will and agency, as genetics is to determinism. Emotions are needed to motivate action. Emotions don’t respond to statistics, even if they are much more significant than what we actually experience.
1.1. Selective Attention And Memetic Mental Slots
There are a limited number of memes that a person can promote at a time or because of within their head at a time. If there are a limited number of memes that a person can promote at a time or because of within their head at a time, then one trick that you could get used to get people to stop promoting means that you don’t like is to infest with different means that you are neutral to or like better.
Bringing Up Issues It is important to bring up any issue that is worth resolving. Bringing stuff to attention doesn’t really take focus away from other issues unless it’s truly not important. Bringing attention to something does not need attention takes attention away from the more important stuff that really matters.
Hitler had some interesting ideas about propaganda. He viewed the masses as always being manipulated by one side or another, and so propaganda was essential. He believed that the German propaganda had been terrible in WWI, compared to the other side. So, he had an awareness of human irrationality and mob psychology, but didn’t see that he was caught up in a delusion himself. One of the dangers of using propaganda to manipulate others is that you start believing it yourself.
People that are looking to persuade others are almost certainly not open to having their minds changed on that particular topic. Most people tend to be open-minded on a personal selection of topics, and closed-minded on others.
1.2. Activism Options Depend On Intelligence, Talents, Personality, Etc
What else can talentless low-IQ people do, when still want to be activists, yet have low intelligence? Most often, they tend to do mindless protesting like the idiots they are. Or they may just talk to people, which can be effective for converting people one-on-one, but has low impact on greater populations compared to other strategies. These actions work well with their emotions, especially when their emotions are captured by the parasitic memes that they were pursuing, etc. Some somewhat smarter people may write a blog that some people read and share, but their activism outreach is still limited by their intelligence and abilities.
More capable people are often able to do more effective and farther-reaching activism. They tend to write books, run YouTube channels, speak on college campuses and public events, and they tend to be public figure is that many people know about. What I’m trying to get out of here is that the activism that any person is capable doing depends on their intelligence and their skills.
It’s almost impossible to brainstorm and pioneer ideas solely by oneself these days, because the Internet, books, etc are always out there. It’s difficult to independently come up with things that nobody else has ever thought of, unless you burrow very deeply into things, ideas, and concepts that not many other people (if anyone else) thinks about. The rate of intellectual progress has slowed down.
However, not everybody has to be an original thinker to make important contributions. There’s also a lot of value in doing other things. Most critics are worthless. Rational legitimate criticism is a valuable thing.
1.4. The Evolution of Memetics and Activism
Examples of ideologies more thing into less intelligent and less complex understandings of the world:
- Race Realism becoming Race idealism and Racism
- “Intelligence is mainly genetic” becoming IQ fetishizing or IQ obsessing
- Demographic equality morphing into woke propaganda and demographic quotas
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Effective propagandists have to understand what they’re doing. Most meme-posters aren’t posting propaganda to the normies to break down taboos. They’re posting propaganda to each other to feed each other’s delusions. It’s circular, and the meme-spergs become propaganda for the other side. e.g. the SJWs can say “Look at these stupid racists” and they’re right.
– Copy-Edited From Blithering Genius On Discord
1.5. Pseudo-Intellectuals And Activism
Public intellectuals tend to be very mediocre, because if they have any original and important ideas, they threaten the status quo. It’s not just that they will be soft-censored by the establishment, it’s also that ordinary people want their intellectuals to be idea-free. They only want the appearance of intellect, not an actual intellectual. That’s why Hitchens was so popular, despite having no intellectual substance. Sam Harris has slightly more substance, but nothing that threatens the worldview of elites or most ordinary people. Atheism is threatening to religious people, but they don’t really matter. As long as you focus on Christianity, critiques of religion are well inside the Overton window.
– Copy-Edited From Blithering Genius On Discord
There’s a difference between comfortably doing that and knowing that you’re a fraud. Does Pinker know he’s a fraud? I don’t think so. Musk might. Krugman does. But not Pinker. I’m sure even Krugman has rationalizations about his many errors and lies. When you expose a normie’s hypocrisy, e.g. that they support illegal immigration but have locks on their doors, it bothers them. They don’t change their beliefs, but it bothers them. There is a cost to pay. If there was no cost to pay, nobody would vote.
– Copy-Edited From Blithering Genius On Discord
1.6. Predicting The Future Of Activism
Some potential political policies that seem likely to be widely debated within 20 years:
- What should be done about national debts and deficits? The US Social Security Fund is predicted to be depleted in 2033.
- Fossil fuel depletion and rationing.
- Ban on embryo selection.
- Ban on AGI research.
- Deflation of higher education credentials.
- Ban on Factory farming?
- Reforming age of consent laws to include age gaps?
Related Video: You are the Dead Internet – Luke Smith.
2. Obstacles To Activism
2.1. Internet Bubbles
See: The Modern Problems with Conformity.
Most people lack awareness about all the other problems in the world. Most people only have a small bubble of the world that they care about, stay updated about, and conduct activism about. Issues that happen outside of their tiny little corner of the world will never get their attention, even if it’d more logical for them to be aware about such issues and to care about them equally to what they’re mainly focused on.
2.2. The Hard And Soft Language Barriers
See: Wikipedia: Language Barrier.
When most people think of the “language barrier”, they’re thinking of the hard language barrier. The soft language barrier is more inconspicuous since it’s more complex and difficult to understand. I’ve described it in: “Linguistic Relativity: How Language Influences Thought”.
By contrast, the hard language barrier is fairly easy to understand. Complex ideas can’t spread between people who don’t share a common language. The hard language barrier matters more for activist movements when they are trying to do activism on a global scale, rather than a local one.
Multilingual countries are probably more aware of the hard language barrier than monolingual countries, e.g. the United States. Since many monolinguals are so used to being surrounded by other monolingual people and have no need to know other languages, they never consider that they could achieve greater impacts with translations and/or coordinating multilingual activists.
The ongoing Middle East Enlightenment is an example of inter-language translations that are having a positive effect on the Middle East. Classical Western works are being translated into Arabic, to help enlighten the Islamic World and help them go through their own Enlightenment, in favor of classical liberalism, democracy, individualism, and other Western ideas. There’s been some success with this.
2.3. Thoughts On Freedom Of Speech
Freedom of Speech and Why It is Important - Blithering Genius.
When there is sufficient social rationality, it is counterproductive to censor (irrational) ideas that the society would ignore anyway. When there is highly insufficient social nationality, censoring irrational ideas could make the society more rational. For example, in East Germany, most East Germans believed in Christianity in the late 1940s, but East German education and culture corrected this. By the late 80s, most East Germans were atheist.
The technology of the modern world also makes censorship easier than ever nowadays. This censorship may be obvious (e.g. getting banned on social media, removal of videos from YouTube, etc) or it may be less obvious (e.g. interfering or impairing the search results on YouTube and Google, automatic censorship, etc).
2.4. “My Guy” Attitudes And Poster Child(ren)
Note: This section is a work in progress. It takes time to write stuff.
Popular people have to have popular ideas. The world’s most popular people usually have the least original ideas.
2.5. Turning Online Sentiments Into Real Life Action
Note: This section is a work in progress. It takes time to write stuff.
3. Ineffective Activism Tactics
3.1. Virtue-Signaling
How do you separate virtue-signaling from genuine, rational activism?
Sometimes that can be difficult, but these are some good general guidelines:
- If a person is misidentifying the causes of the problem(s) that they are concerned about, then that indicates that they never bothered to think enough about what the problem actually is. If one doesn’t understand the problem, then they don’t have any solutions. If they don’t have any solutions, then they’re only virtue-signaling. Real activism has to be rational, informed, and have effective solutions.
- If a person is proposing ineffective solutions that won’t solve the problem(s) (e.g. ineffective solutions to climate change), then they’re not an activist, or at least not an effective one. It’s rational to label people as idiots and virtue-signalers, if they propose ineffective solutions that won’t work.
If a person is exaggerating the problem, then they’re a virtue-signaler, not an activist. Wokists tend to exaggerate the problems of many other social issues as well.
A true activist would be concerned with understanding and promoting the truth.
- If a person criticizes the actions of others, while not improving their own actions, then they are a hypocrite and a virtue-signaler. For example, a person may criticize the environmental footprints of other people, while doing nothing to reduce their own footprint (consumption of resources and pollution). Genuine activism should not be hypocritical.
- If a person is virtue-signaling or fearmongering because they have a conflict of interest (e.g. a conflict of interest regarding climate change) (and hence personally benefit from people worrying about such issues), then they’re not a true activist, especially if their actions benefit from remedying problems, rather than actually solving them. It’s more likely that they’re just yet another selfish person who is seeking to promote their interests, even if that entails misleading people.
3.2. The Pointlessness of Protesting Activism
Generally speaking, most (peaceful) protests usually fail to achieve their intended outcomes. The political and social power of protesters is usually too diffuse to influence most powerful people’s decisions. Powerful people also don’t usually give up their power voluntarily, hence why protests don’t usually persuade them to do so.
There are some notable counter-examples (e.g. the March on Washington for Jobs and Freedom the George Floyd protests (mixed success), 2016 Icelandic anti-government protests), but even in such cases, it seems that their goals were likely to eventually be achieved anyway and/or that other factors made the protests largely unnecessary.
Invasive Protesting Is Even Worse Than Regular Protesting
Let’s consider the 2023-2024 pro-Palestinian protesting and the associated tactics as an example:
Supposedly, the most successful outcomes that could arise from such protests is that even greater virtue-signaling happens to the point where enough public pressure is applied against the federal government to make them stop supporting Israel, but that’s not what happens.
The most important thing to remember is that these temper tantrums are too idiotic to be effective. They don’t hurt Israel in any way, nor do they help Hamas or Iran in any way. On the contrary, they rally people who support Israel to their cause.
More importantly for those of us not in Israel: they kill the brand of institutions which tolerate them. The leftist universities which allow this thuggery are losing credibility, and influence over Western society, with every headline you see about this. And that’s great news. Do stupid things, win stupid prizes.
3.3. Penetrating People’s Bubbles And Echo Chambers
Unfortunately, most people live in echo chambers nowadays due to the modern problems of conformity. From personal experience, I hypothesize that there are probably some receptive people who are trapped within in various echo chambers who are capable of escaping them if they are exposed to the truth. If we want to have an elevated chance of persuading those people (however few they may be), then we might need to try popping some bubbles and echo chambers for the greatest social outreach for our movement as possible. We may get censored for doing so, and it may not be worth the effort since the chances of persuading people is always so low. But it is something that could be tried.
If this strategy is attempted, it may be most effective to write essays and create videos for persuading people who are trapped such ideologies. It depends on how this method is done, what/which groups are being penetrated, etc. In most cases, this is probably an ineffective tactic.
There might be ways to make this tactic more effective, but I’m not sure what they would be. I think about this a lot, since I know that it’s a major barrier to activism. I used to believe that this is ought to be an effective strategy for that reason. But now I’m not so sure after gaining more personal experience and becoming more black-pilled. The black-pilled truth might be that there is no general, effective way to get around it.
3.4. Activism That Is Focused Within Limited Mental Frames And Skinner Boxes
Video: Social Media as Social Control - Luke Smith.
Every social platform and most political system effectively function akin to skinner boxes. They give people the illusion of believing that they’re free thinkers, when everybody’s information and thoughts are actually being constrained by the designs, censorship, and social nature of the platforms. This is both an obstacle to activism, as well as a leading cause of ineffective activism.
Most of the ideas that people come up with for fixing things like fixing the academy, raising the birth rate, boosting economic prosperity, etc, are ideas that seem to work within their frames of thinking. They don’t expand their frame of thinking to realize that it may not be necessary to have so many academics in the first place, a low birth rate could be okay, or there are actually deeper economic issues which caused the effects that were seeing. Most people don’t think on higher levels. And often times, they’ll only think about what benefits them personally, rather than what would benefit society the most as a whole.
They are only proud of their ideas because the ideas seem to give them moral superiority, not because they’re well-thought out. And if they think their ideas are well-thought out, it’s only because they haven’t thought enough, are just ignorant, or are too dumb to think more deeply. Some examples:
- People may say that politicians should lower taxes to boost economic growth, but they ignore that taxes can’t be low for everybody, especially when government spending is high, there is a high government deficit and government debt, and there were actually better ways to boost economic prosperity.
- People may also say that the country should do more fracking, but they ignore that the world has a finite oil supply, and that it would be better to stop relying so much on cars.
- People often say that Congress should get funding to this for that, but Congress wouldn’t need so much emergency relief funding for natural disasters in the first place if people would just stop building urbanizing and living near hurricane, flood, or earthquake prone areas. This would be easier to accomplish if Congress didn’t subsidize insurance for natural disasters, which is a waste of taxpayers’ money.
It’d be nice if we could have a society that fixes problems before they happen, instead of after they happen. Unfortunately, most people are only inclined to do the latter since the former option requires thinking on a much higher level than what most people can do. We live in a determinsitic, cause-and-effect universe. Since people have selective attentions, they tend to only focus on things after they happen. For most people, there has to be something that causes them to think about those problems in the first place.
It’s really stupid to create jobs for the sake of people having jobs. But what’s even dumber than that is when someone says that we should create jobs for the sake of people having jobs, and they complain about how work is necessary for a society to function.
3.5. Reactive Activism
Reactive activism simply consists of responses to changes of events. Generally speaking, the greater the provocation, the greater the reactive activism. Sometimes, lasting changes may be put into effective as a result of reactive activism. Sometimes, these changes are sufficient to solve the problem and prevent it from ever happening again. Sometimes, these changes are like putting a band-aid on a broken arm.
For more serious issues, especially ones where the activists face significant opposition, weactive activism is always usually successful than proactive activism. Reactive activism is less focused and susceptible to fading away as soon as other memes catch the actors’ limited attention. Most mainstream right-wingers are only focused on reactive activism, which is a major reason why they have been failing at achieving their goals in the early 21st-century.
3.6. Evaluating Common Activism Strategies
Converting / Persuading people to a different ideology should be thought of as a numbers game. You probably won’t convince most people, but if you spread the ideas out to enough people, eventually you will have a large audience if the ideas are reasonable good, and there’s a decent supply of people who are particularly receptive to them.
Common methods used for activism include:
- Community building
- Artivism
- Communities of practice
- Conflict transformation
- Cooperative
- Cooperative movement
- Craftivism
- Grassroots
- Guerrilla gardening
- Transition movement
- Lobbying
- Media activism
- Culture jamming
- Hacktivism
- Internet activism
- Peace activism
- Non-violent resistance
- Peace camps
- Peace vigil
- Moral purchasing
- Petition
- Political campaigning
- Propaganda
- Guerrilla communication
- Protest
- Boycott
- Demonstration
- Direct action
- Performance Theater
- Protest songs
- Sit-in
- Strike action
- Hunger strike
Note: This section is a work in progress. It takes time to write stuff.
4. Effective Activism Tactics
Also See:
4.1. Main Institutional Tactics
The belief system that controls the institutions is the dominant and/or prevailing belief system of the society. Institutional tactics and maneuvers are the most effective tactics to leverage. Obviously however, not everyone has access to these tactics. The people who wield power don’t always take full advantage of the institutions that they control either.
4.1.1. Education / Propaganda
Note: This section is a work in progress. It takes time to write stuff.
Al Jazeera has a reputation for publishing “credible” journalism, anti-Western narratives, and pro-Qatari-monarchy narratives. By telling the truth whenever they can or almost everyday, this gives their lies more credibility when they want to make their propaganda (the lies that they want everyone to believe) seem more trustworthy. Trust is a resource which can be built, maintained, depleted, and/or exploited.
4.1.2. Litigation / Lawfare
How to Litigate the Left-wing Riots – James Weitz.
To stop some projects, you only need one red light. But to make a project go, you need at least 100 green lights.
The Right is wasting opportunities to bankrupt left-wing organizations that train or encourage protesters to commit crimes, including blocking traffic, which result in injuries to third parties.
Someone created a website (www.jobs.now) to let Americans apply to the market surveys for unlisted H1B-earmarked job openings that have already been given to a foreign applicant. If any US citizen applies to one of these, they legally can’t issue an H1B for it.
4.1.3. Weaponized Immigration
4.1.4. Leveraging State Laws
In the video, Right-to-repair signed into law in Minnesota - we won! - Louis Rossmann, the narrator said that the manufacturers hate it when each state has different laws. So, when his proposed law is rejected in one state, he simply tries to pass it in another state.
The theory is that if you even get even one state to pass a right-to-repair law (even some nobody state, like Alaska), then it would be really expensive for a business to satisfy that state separately from the rest of the country. Thus, they would essentially be forced into de facto satisfying state legislation or product warnings nationwide. For example, the “this product has carcinogens” warning for Californian residents is displayed to product consumers in every state, not just California. The mind share of the Californian warning is huge. Everyone recognizes it.
Hypothetically, every iPhone could be legally required to display warning messages, similar to tobacco packaging warnings, e.g. “This product contains components known to the state of Alaska to be anti-right-to-repair”. Even better, if a second state, (e.g. Hawaii) passed similar legislation, then business would have to reprint all the labels. If consumers saw the change and reacted “Woah, now it’s known to the states of Alaska and Hawaii?”, then they might start to think more about what they buy.
Besides right-to-repair and harmful substances/components, this tactic could also be effective if companies were required to list the resource and environmental impacts of their products, which could help raise environmental awareness.
In some cases, this idea may also work on a global scale. As an example, a new social media law in Australia in December 2025 forced many social media platforms to start requiring users to provide IDs to verify their ages in some contexts, like Discord. Globalization means that laws in one country can affect entire companies.
4.1.5. Bounties
Bounties have been used to find tax evaders, law breakers, and illegal aliens. They could also be used to help enforce parental license laws.
Note: This section is a work in progress. It takes time to write stuff.
4.1.6. Catching Law Breakers
If E-Verify were implemented, more employers would resort to hiring illegal aliens under the table. This problem could be resolved by having federal agents contact businesses. They would pose as illegals and offer to work under the table for a low wage paid in cash. If the business accepts that offer, then they are prosecuted.
This tactic is useful for preventing corruption.
Note: This section is a work in progress. It takes time to write stuff.
4.1.7. Seizing Power
Note: This section is a work in progress. It takes time to write stuff.
4.2. Theater Tactics
4.2.1. What Is Gridlock Theater?
Political theater refers to political actions, speeches, hearings, or events that are staged primarily for symbolic impact or public perception, rather than to achieve any practical legislative or policy outcome. The “performance” aspect is the point. It sends a message, energizes a base, or shapes a narrative. Participants know the action won’t change anything concrete.
There are two types of political theater: Conflict of Interest (COI) theater and gridlock theater. From the establishment’s perspective, both types of theater are a technique for placating the populace. Theater enables the establishment to maintain high or decent approval ratings.
Gridlock theater occurs when a political faction doesn’t have enough political power to enforce its will on society. For example, if one political party faces a greater or equal number of opposing politicians in a two-party state legislature,[1] the party will fail to execute its agenda. This leads to the party doing performative acts, rather than actual progress in its favor. The participants of gridlock theater may sometimes have no other choice for winning political approval from their base. Other times, they would participate in COI theater, even if they did have enough political power.
When a politician lacks the power to do their agenda, it’s better for them to do theater than to do nothing at all. There is a spectrum between pure theater and raising awareness. Sometimes, drawing public attention to an issue through dramatic means is itself meaningful, especially if it eventually leads to real change.
4.2.2. Examples of Gridlock Theater
Some common examples of gridlock theater include:
- Congressional votes that have no chance of passing but force opponents on the record.
- Press conference stunts designed purely for media coverage.
- Lengthy floor speeches delivered to an empty chamber.
- Hearings where witnesses are grilled more for the cameras, than for genuine fact-finding.
All the actions of gridlock theater can be performed as COI theater actions as well. COI theater is more complicated and encompasses a wider variety of actions.
4.2.3. What is COI theater? Why is it common?
COI theater occurs when the leaders of a political faction have the political power to execute the agenda of the political faction, but they choose not to, or they choose to compromise due to COIs. Unlike gridlock theater, COI theater has a second objective, which is to stay close to the status quo. COI actors want to avoid fundamentally changing anything. COI theater is a sign that the leaders of political movements have different values from the people that they claim to represent.
Gridlock theater is more noticeable than COI theater. It’s easy to tell when a political entity is facing political gridlock. In gridlock theater, a political faction is explicitly competing against an opposing political faction. By contrast, it’s harder to notice when politicians have COIs that prevent them from following their faction’s interests. In COI theater, politicians cannot reveal their true interests or COIs, lest they lose support from their political base, and eventually their political power and privileges. COIs are often concealed from the public. Thoughtful political analysis is usually required to recognize COIs.
Politicians always have to satisfy competing interest groups. It’s thus inevitable that some sort of theater tends to arise across most political landscapes, in order to sufficiently satisfy multiple groups. The establishment itself is also an interest group, so their interests are always prioritized first.
From the naive activist’s perspective, they see COI theater as progress, even when it actually isn’t, compared to what could’ve been done instead. Theater mainly fools unintelligent and/or uninformed people.
From the rational activist’s perspective, COI theater is a barrier to activism. When a rational activist notices theater, their goal should be to alert other activists that the establishment is distracting the populace from achieving the activists’ goals. The rational activist must explain why real change is not taking place and what should be done instead.
The establishment who implements theater is usually at an advantage. The political establishment has an average IQ between 110 and one and 115, which is higher than the populist average IQ of about 100. Additionally, the political establishment works in politics full-time, so they have plenty of time to think about what they could do to distract the populace in order to balance the competing interest groups. By contrast, the populace usually has to work full-time to support themselves in their families. They usually don’t have the time, education, or intelligence to realize that they are being distracted from becoming aware of more effective strategies and avenues for real change.
4.2.4. Examples Where The Populace Is Distracted
Trump’s command of ICE wins a lot of support from his base. Some illegals have been deported, and all illegal arrivals have been prevented. However, most of his support base consists of naive activists. They are too ignorant to realize that Trump is deliberately choosing to not implement the most effective deportation strategy(ies). In actuality, the ICE operations are just theater for winning their support. Trump takes pleasure from how he’s won a lot of support from his base, thanks to the deportations.
Trump’s refusal to mandate more effective methods like E-Verify shows that he doesn’t truly want to expel all or most illegal aliens from the US. At the current rate, not enough illegals are being deported fast enough for all of them to be deported by the time Trump’s second term ends. More likely than not, Trump wants to keep it that way. Otherwise, he would’ve called for E-Verify to be mandated nationwide by now. Trump wants his supporter base to think highly of him. But he also doesn’t want to disappoint the GOP business lobbyists by deporting their entire cheap labor source.
Republicans often don’t do anything even when they have political power (e.g. they controlled the presidency, supreme court, and both branches of Congress in 2017-2018 and in 2025-2026). COI theater seems to be more common among Republicans than Democrats. It feels harder to identify good examples of COI theater among Democrats.
Since 2020, China has repeatedly displayed increased military aggression around Taiwan. The CCP might be serious about invading Taiwan. However, it’s also possible that the military aggression is meant to be political grandstanding. The displayed military aggression appeals to less educated nationalists in the country, which increases the CCP’s approval ratings. But by declining to ever actually invade Taiwan, the world’s current geopolitical order is preserved. The CCP avoids an international war with the world’s greatest military alliance (NATO), which would destroy the country.
Note: This section is a work in progress. It takes time to write stuff.
4.2.5. Passing The Same Legislation As Before For Publicity
At the beginning of each year, there is a US state government (I won’t say which one) that passes “new” educational laws to make it seem as if the state government is actively trying to improve public education for its citizens. This gets a lot of publicity in state and local news outlets. It has the effect of making most (likely) voters believe that the government is doing what it can to enforce good educational standards. I know someone who worked for the state government who told me about this, but they could not make a public statement about this, for confidentiality reasons.
In reality, the “new” legislation is actually almost exactly the same as the old legislation. Each time, there are just a few unimportant words changed here and there, so that the government can have plausible deniability that they aren’t actually changing anything. Replacing the old legislation with the same legislation as before doesn’t help the common man. However, it does improve the public image of the state government. Since nobody bothers to compare the new legislation with the old legislation, nobody notices.[2] There also hasn’t been any major publicity by any news outlets to point out how the new and old legislation are actually the same.
I’m sure that many other governments probably use a similar tactic, so that news outlets will create headlines to make the public believe that they are serious about improving the public’s well-being. Sometimes, there’s actually not much of anything that can be done to improve some issues. Other times, there are effective reforms that could be implemented. But they never get implemented since they don’t have the support of the naive, ignorant people.
From the public’s perspective, a good way to prevent this from happening and unfairly benefiting the incumbent government would be to require all legislation to be written in a formal language. Any time changes are made to existing legislation, a program could compare the two legislation documents and summarize the differences.
4.2.6. Appearing To Lose To Make Opponents Back Down
For years, the McDonald’s restaurant chain had been under pressure from environmentalists to serve meals in something greener than the polystyrene clamshell. Suppose McDonald’s had decided unilaterally one day to make the switch. “This is an example of our deep environmental commitment,” the company spokesperson might have announced. “Paint the Golden Arches green!” As always happens when companies claim credit this way, the activists would have been furious and the public would have been skeptical.
Instead of following the typical course, McDonald’s entered into negotiations with the Environmental Defense Fund (now called Environmental Defense). They negotiated an agreement under which McDonald’s committed itself to abandon polystyrene, and EDF committed itself to police the switch, to hold the company accountable. At their joint announcement, the McDonald’s spokesperson said relatively little, while the EDF spokesperson called it a victory for the environmental movement. When reporters asked the McDonald’s rep if he agreed that this was a victory for environmentalists over his company, he said – the words almost catching in his throat – “yes.” Others at the company let it be known that they weren’t even sure the switch was environmentally desirable. But they were sure that environmental groups and the majority of customers wanted them to switch, and McDonald’s intended to respond to their demands.
The result: Environmental groups that might otherwise have attacked the change as too little too late, as more symbolic than real, as “greenmail,” took credit for it instead. More than a decade later, McDonald’s still ranks high on lists of environmentally responsible companies.
– Peter Sandman, “Accountability and Credit”
The Appearing To Lose Strategy has a lot of similarities to the Quantity Negotiation Strategy, even to the point that it could be considered a sub type of the Quantity Negotiation Strategy.
Trump’s huge tariff reduction on 2025 April 9 from ridiculously high levels down to 10% tariffs on all countries could be seen as a case of the Appearing To Lose Strategy.
4.2.7. Blaming Enemies For Failures
Politicians blame their enemies for their countries’ problems all the time. In the United States, if Democrats are in power, they will blame previous Republican administrations for ongoing problems. If Republicans are in power, they will blame previous Democrat administrations for ongoing problems.
This is an effective tactic that helps make Democrats stay Democrats, make Republicans stay Republicans, etc. However, blaming enemies is only effective for highly partisan and/or less intelligent people (<120 IQ). Blaming ideological opponents probably doesn’t appeal much to centrists or more intelligent people who are more capable of understanding nuances in politics.
The partisan nature of blaming one’s enemies also doesn’t persuade the other side. For example, a Republican is not going to be persuaded by listening to a Democrat who simply blames Republicans for the country’s problems. Clearly, this tactic can only help keep current supporters of a cause. It cannot gain supporters for a cause.
4.3. Astroturfing and Preference Falsification
4.3.1. Anonymity Enables Astroturfing
The Internet is far more astroturfed than most people realize. Anonymous platforms are always the most vulnerable to astroturfing. Anonymity is important for securing free speech and showing people’s true honne sentiments. But it also makes astroturfing and fake sentiments possible too.
Everybody is selfish. Every memetic group will do whatever they can to spread their beliefs and values. As a general rule, you can always assume that whenever there are people who can be swayed on a contentious topic one way or another, astroturfing will always occur to some extent on platforms that have many anonymous users. Sound reasoning exists to justify this belief, so we can be confident about it, even if we can’t quantify it.
It’s also common for people to coordinate as meat puppets before astroturfing, in order to get around community rules and restrictions and make media that’s supportive of their causes seem more organic. It’s not always possible to know when this is happening, but we know that it happens. There are reports when people have seen people talking about in private Discord servers, leaked DMs, leaked insider info, etc.
The best way to prevent astroturfing is to prohibit anonymity on Internet platforms. Granted, even mandatory non-anonymity might not be enough to prevent astroturfing, since people can still coordinate behind the scenes as meatpuppets.
4.3.2. Known Examples Of Astroturfing
Bots now account for over half of all internet traffic – TechRadar.
Anonymous groups pay people to astroturf Wikipedia without disclosing paid editing. Wikipedia allows anonymous user registration, and the reasoning above applies. This is precisely why Larry Sanger proposed that Wikipedia admins cannot be anonymous.
Reddit obviously astroturfs everything to be left-leaning. While reddit already has a young, left-leaning audience, there’s a feedback loop between the site’s astroturfed content and its audience. The most blatantly obvious case when Reddit purposefully astroturfed was when they pushed net neutrality on literally every subreddit across the website that they possibly could by shilling it via fake users and bot-inflated vote counts. Kamala Harris’s 2024 campaign is known to have done a lot of astroturfing across social media.
The account location reveal feature on the X social media platform in November 2024 revealed that many influential, purported MAGA and American political accounts are based in foreign countries, rather than the United States. This is surprising, but it makes sense. Social media can sway the views of the people, which can influence election outcomes in favor of foreign governments. Read More: Elon Musk’s X Begins Labeling Account Locations, Revealing MAGA Division Is Being Pushed by Foreigners.
The meat industry pays people to manipulate social media.
Related: Inside big beef’s climate messaging machine: confuse, defend and downplay.
4.3.3. Quantifying Astroturfing
All of this can make one wonder just how much of social media and the broader Internet are deliberately fabricated. I’m certain that there’s far more cases beyond the ones listed here and on Wikipedia; I’m just unaware of them. It’s difficult to quantify astroturfing, and it definitely depends on the topic. Political topics, conflicts of interest, and any topic that has the potential to affect a company’s bottom of line are the most likely to be fabricated and deep faked.
Since astroturfing works to some extent (hence why people do it), it can potentially have the effect of swaying fencesitters onto the astroturfed side. This further complicates the difficulty of quantifying astroturfing, since there may not be any way to distinguish and quantify: 1. genuine believers, 2. astroturfers, 3. astroturf-dupped people.
4.3.4. Preference Falsification
Preference Falsification seems related to astroturfing.
Preference falsification is the act of misrepresenting a preference under perceived public pressures. It involves the selection of a publicly expressed preference that differs from the underlying privately held preference (or simply, a public preference at odds with one’s private preference). People frequently convey to each other preferences that differ from what they would communicate privately under credible cover of anonymity (such as in opinion surveys to researchers or pollsters). Pollsters can use techniques such as list experiments to uncover preference falsification.
The term preference falsification was coined by Timur Kuran in a 1987 article, “Chameleon voters and public choice.” On controversial matters that induce preference falsification, he showed there, widely disliked policies may appear popular. The distribution of public preferences, which Kuran defines as public opinion, may differ greatly from private opinion, which is the distribution of private preferences known only to individuals themselves.
Kuran developed the implications of this observation in a 1995 book, Private Truths, Public Lies: The Social Consequences of Preference Falsification. This book argues that preference falsification is not only ubiquitous but has huge social and political consequences. It provides a theory of how preference falsification shapes collective illusions, sustains social stability, distorts human knowledge, and conceals political possibilities. Collective illusions is an occurrence when most people in a group go along with an idea or a preference that they don’t agree with, because they incorrectly believe that most people in the group agree with it.
4.3.5. Leveraging Popular Opinion
The former director of the World Values Survey, Ronald Inglehart, argues that “exceptionally rapid changes in Individual-choice norms are occurring in high-income societies because conformist pressures have reversed polarity”. Once you reach a tipping point where more than 50% of a population adopts a new belief or value, suddenly, the powerful force of conformity begins working against the old orthodoxy. Because many people take their cue about what to believe from the majority, minority beliefs fight a steep, uphill battle until they win the allegiance of 51% of the population. Once they make it to that point, winning another ~20% happens almost automatically.
To see this phenomenon in action, you can plot attitudes toward gay marriage over time. From 1999–2010, American support for gay marriage rose by 9 percentage points (from 35% to 44%). After passing the 50% mark in 2011, support rose by 18 percentage points in the following eleven-year period (from 53% to 71%).
Higher IQ is associated with greater neuroplasticity in adulthood. The minority who remain open to changing their minds later in life will disproportionately be cognitive elites.
– Nathan Cofnas, “Beating Woke with Facts and Logic”
As of 2024, 24% of Americans agree with Darwin that our species arose through naturalistic evolution, 37% are young earth creationists, and 34% believe in intelligent design. But if you watch Hollywood films, read newspapers, go to an elite university, or work at a tech company, you would think that approximately 99% of Americans are in the first group. Because the elites accept Darwinism, that’s the only view that has any real cultural influence.
– Nathan Cofnas, “Beating Woke with Facts and Logic”
4.3.6. Leveraging Wikipedia
Wikipedia can give potentially any person the same amount of power as a journalist. That power is sustained over a long period of time, compared to a journalist’s article that dies off with the news cycle. If you have something you want the world to know more about, it’s the best way to inform people. The credibility of Wikipedia’s reputation backs you up.
There is a strong correlation between how many pageviews an article has, and how many other articles link to it on Wikipedia.
Given the high amount of trust that people put into LLMs, increasing the accuracy of their output, and using better data input could do a tremendous amount for this world by providing people with more correct information. A little bit of human work can have a huge impact.
Note: This section is a work in progress. It takes time to write stuff.
4.3.7. Cancel Culture
Read: Cancel Culture: Freedom of Association with Negative Connotations.
The threat of cancel culture can be used to suppress popular, heretical opinions. Although there are many benefits to expressing heresy, the privacy disadvantages are enough to outweigh most heretics’ willingness to be open about their beliefs.
Cancel culture can be used to support any political movement. The social power of cancel culture depends on the scale and number of people who participate in the canceling. While that is something to consider, there’s no reason for any movement to not use cancel culture on any scale that they have available to them.
4.3.8. The Role Of Optics
Each political faction, e.g. environmentalism, has different jobs within it. Just like each army whether American or Russian has different jobs within it. A hot woman holding <ideology> flag is a very obvious role. Just like how Kiara holding a Communist flag gives a lot of power to the Communist ideology faction for spreading its influence. Or Lauren Chen and Lauren Southern bringing power to right-wing groups.
Reagan once gave a speech in 1980 that fooled people into thinking he didn’t use a teleprompter. It impressed a lot of people. Obama was nothing without his teleprompter.
Bloggers can avoid getting negative comments on their blogs if they do not share their blogs or places to receive overwhelmingly negative and unproductive comments. Besides avoiding notifying a user multiple times, another reason why it’s better to edit existing reddit comments than to make multiple comments is that it could give dissenters and idiots multiple opportunities to downvote your comments, which would decrease your karma faster.
4.4. Information Transmission
4.4.2. Spreading Anecdotes
It is effective to spread anecdotes for similar reasons to the viral video effect.
From what I’ve seen, this tactic has been effective for encouraging people (especially conservatives) to support deporting illegal aliens. I always lots of news headlines spread within conservative internet circles about how illegal aliens have caused crimes or deaths of American citizens.
This tactic has also encouraged many left-wingers to be more supportive of student loan forgiveness.
Note: This section is a work in progress. It takes time to write stuff.
4.4.3. The Identifiable Victim Effect
4.4.5. Crowd Manias And Burn Out
Note: This section is a work in progress. It takes time to write stuff.
4.4.6. Information Warfare
Ideas don’t always compete on an even playing field. If questioning the Quran in Afghanistan will get your head cut off, there isn’t a free competition between the memeplexes of Islam, Christianity, and atheism. When the majority of the population punishes nonbelievers in X, the conformity impulse reinforces both belief in X and the practice of punishing X heretics. Society can enter a stable equilibrium from which escape is difficult.
The fate of X doesn’t necessarily come down to how many people believe X, but how many people are willing to fight for X. If you’ve ever been to a conservative conference, you might have noticed that the most common question people ask is, “What can I do to help if I’m not in a position to be public about my views?” Leftists never ask this question–they just fight for what they believe in. Modern conservatism fails to inspire large numbers of people to sacrifice for the cause. Even if the left and the right were otherwise evenly matched (which they aren’t), leftists would still win in the long run because they care more.
– Nathan Cofnas, “Beating Woke with Facts and Logic”
Leftists who oppose enforcing immigration enforcement have been flooding the ICE tip line with fake tickets/reports in order to waste their time and prevent them from enforcing immigration laws. Likewise, ICE block is an app that people can download to report sightings of ICE officers, to alert illegal aliens of their presence, so that they can run away. People who support enforcing immigration laws can do the same tactic of flooding the ICE block app with fake tickets/reports, in order to make the app useless.
Also see: Massachusetts officials place fake tickets on cars to discourage street parking during winter storm.
4.4.7. Testimonies And Endorsements
Endorsements can help any activist, but they usually aren’t something that the activists can control themselves. Whether or not activists get important endorsements tends to how well their ideas are able to appeal to people with power or influence.
When people (especially politicians) endorse a candidate who is running for political office (e.g. endorsing Trump for president of the United States), sometimes they’re doing so not so much to voice support the candidate (if at all), but moreso to virtue signal to people and their voters about their political positions and supposed beliefs. Many Republican congressmen actually hate Donald Trump, but they still endorse him anyway because they know that that’s what a majority of their voters and constituents would favor.
Hypothetically, any activist organization or political candidate could buy and endorsements. However, I would be skeptical of any organization that does that. Buying endorsements isn’t genuine support, is questionable and suspicious, is arguably a waste of campaign or donation money, and it can also indicate dishonesty and corruption.
4.4.8. Strategic Language Usage
4.4.9. Landmark Books
The Population Bomb was published by Paul Ehrlich in 1968, and The Limits to Growth was published by Donella Meadows in 1972. These two books caused a lot of people to worry about overpopulation, until public support declined for multiple misguided reasons.
The Selfish Gene was published by Richard Dawkins in 1976. Unfortunately, it is largely responsible for making a majority of educated people (especially people who are educated about biology) believe in kin altruism. Although Blithering Genius released a response book, Debunking the Selfish Gene, in December 2022, it is so far failing to become popular. More could be done to promote its popularity, but the window for changing people’s minds on this may be too late. It doesn’t seem as if there’s enough time to promote selfishness before the collapse happens.
Chaos: Making a New Science by James Gleick was released in 1989. It shaped how a lot of people think about Chaos Theory.
The Bell Curve was published by Charles Murray in 1993. It promoted a lot of discussion about innate differences in intelligence.
Hypothetically, future landmark books may be able to shape public opinion. However, this will probably be harder to do in the Internet Age.
Related: When Will The Race Taboo Disappear?: Somebody needs to write the Magnum Opus – Seb Jen.
4.4.10. Memeplexes
Note: This section is a work in progress. It takes time to write stuff.
4.5. Effective Smaller Scale Activism
4.5.1. Proactive Activism
Proactive activism is a stronger and more effective form of activism, compared to reactive activism. However, it also requires that a meme occupies a slot in the mind of any proactive activist.
Note: This section is a work in progress. It takes time to write stuff.
4.5.2. Periodic Traditions
Video: What is the Consoomer’s Liturgical Calendar? – Luke Smith.
New Year’s resolutions are a form of periodic reactive activism, since most New Year’s resolutions are not kept. If effective measures are made to actually achieve the New Year’s resolutions, then they would be considered proactive activism. Memes and traditions that are done on a periodic non-daily basis, whether that be yearly, monthly, weekly, etc are best described and classified as periodic, proactive activism.
Unfortunately, the potato is a huge symbol for Idaho, which encourages its consumption, even though it is not a particularly healthy food to eat for most people who have modern lifestyles. To promote a healthier lifestyle among Americans (especially among Idahoans), Idaho should find a different symbol to represent itself, besides the potato.
4.5.3. Quantity Negotiation
4.5.4. Civil Disobedience
Civil disobedience may be effective or ineffective. This mainly depends on the power of the government, the government’s willingness for brutality, and the collective power of the people. Obviously, civil disobedience does not work when the government is more powerful and willing to do whatever it can to suppress rebellions and acts of resistance. Civil disobedience generally only works when a humanist government is in power.
After World War II, Mahatma Gandhi consistently opted for non-violent protests. One such tactic that Gandhi used was encouraging people to not pay fines when they were imprisoned for petty misdemeanor like crimes. Many Indians filled up the prisons and refused to pay the fines. The prison population became so high that the British authorities eventually started letting the Indian prisoners leave, without them having to pay any fines or prison time. Given the social system and circumstances that Gandhi was faced with, the nonviolent methods worked.
4.5.5. Big Tent Strategy
4.5.6. Using Extremism To Sway Moderates
Sometimes, moderates are coerced into compliance or swayed into tolerance by their more extreme counterparts. This only works if the more extreme ideology is more logical and coherent than the less extreme ideology, regardless of its truth or falsehood.
The best example of this is how the woke left sways liberal humanists into being woke-leaning. Another example is that Fundamentalist Muslims are a lot more coherent in their interpretation than the average Muslim, so some moderate Muslims are swayed into following (some of) their ideas.
In some sense, this is similar to quantity negotiation. But it’s not the same thing, since it involves ideology, rather than quantities or lists of demands.
Footnotes:
A political faction doesn’t have to face political gridlock in order to fail to execute its agenda. Gridlock theater is performed just as often by minority political factions that have no hope of ever becoming major political forces. Such minor factions are therefore “gridlocked” by the system, hence the name.
The exception is the people who officially spell check and pass the legislation. They can’t say anything about the legislation because they are legally obligated to not tell anyone or make public statements about it.
I would also add that it’s difficult to imagine how people could think that most cops are bad people, when they are necessary in order for society to function. My trust and faith in police departments rose when I saw how rigorous the hiring process for police officers is.